03 XP Di Bilge Pump bad..?

[staceerocks]

The water in the bilge is not pumping out and causing the ski to fill w/ water (but I caught it in time b4 eng. damage could have occured) ANyhow I can find no leaks, checked all hoses. The only thing that I can think it to be is a bad Bilge Pump...?
Ran the ski on the hose all apppeared good, then while riunning the ski on the hose, I put water in the bilge and the bilge pump never engaged/started when water was clearly to the top of it -- so I feel it safe to assume the Bilge Pump is a bad...?(I did check all connections and the 3 amp fuse is good -- not blown). So my question is this...it currently has the RULE 500 GPH bilge pump in it -- it does not state automatic Bilge pump on the pump itself so Im assuming it is not the "automatic" bilge pump....from reading various posts this ski should have the Automatic Bilge 500 gph, not the non-automatic...??? Is that correct..? And also does it have to be the RULE brand..?
When the key is put on the post I do hear hear noise for 2-3 seconds from the bilge but I dont think it is the bilge pump itself from putting my ear back there....Is that the VTS..? or whatt automatically "engages" for a quick second when the key is put ont he post..?